Alicia Ortman I Business Coach for the woman behind the business

Welcome! I help women entreprenuers who want business growth and don't want to sacrifice their life to attain it. Book your free Call with me under CONTACT.

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Recent Posts

Why Is It So Hard to Follow Through on Your Business Goals?
You Know How You Want to Grow Your Business. So Why Aren’t You Doing It?
Boundaries In Business Audit
Start the Year With an Intention
What Do I Call Myself?

Let's Connect on the 'gram!

aliciaortmancoaching

I’m Alicia! 🙋🏼‍♀️
I coach the woman behind the business.🌱

I read this comment in a facebook group. And the n

I read this comment in a facebook group. And the number 1 comment?

Work on your mindset.

And yes, that is true. (We all need to actually 😜)

But that isn’t the quick win we’re all looking for.

I always think there is a better question you can ask.

Because telling someone to work on their mindset, assumes they’re not. And if they are or are not, then that immediately creates shame that they’re not doing enough.

And that’s not the vibe.

Ask yourself: what can I hold right now so I won’t fail?

You don’t need the entire roadmap figured out. That immediately creates overwhelm and a laundry list of things you think you’ll never succeed at.

Instead, Focus on what you can hold. And one next step.

Thoughts?

Hi! 👋🏻 Walking the path towards alignment means

Self leadership looks a lot like messy ownership,

Self leadership looks a lot like messy ownership, cringy questions you’d rather avoid, and looking in the mirror.

All the things we don’t think we really need to “deal with right now.”

The truth is, the clarity you crave is buried underneath that stuff you don’t want to deal with.

My email list got an inside look as to how I self-lead when I feel stuck. It was not a fun exercise. 🥴

It requires a deeper level of honesty than we think we need.

One subscriber (who I know and adore) emailed back that it was like a gut punch. I don’t intend for that, but that is the path I walk. The real, real that no one wants to bother with.

How could one honest answer actually move you forward faster than avoidance?

I’ll be here in the DM.

Are you driving yourself crazy thinking the same t

Are you driving yourself crazy thinking the same thought, or thinking you can think your way through to clarity?

Here’s my tip.

Ask yourself a better question.

How can you take the thought that you are overthinking and reframe it so that your brain can look for new evidence and you can move from possibility?

If you have an overthinking thought that you cannot work through on your own, send me a DM. I would love to help reframe it for you. 🤩

#lifecoachingforwomen #mompreneur #womeninbusiness #personalgrowthanddevelopment boundaries

Let’s chat in the comments about it.

Let’s chat in the comments about it.

I had an absolute blast at the xoxohypegirl #iwd20

I had an absolute blast at the xoxohypegirl #iwd2026 conference! I loved hearing all your wildest dreams you shared with me, and also all of you who answered my podcast question of the week in the theme “do it ugly.”

I can’t wait to record this episode this weekend! Sooo many good topics to cover!! 👏

Don’t miss it next year! Xoxo

What would you do with 2 to 5 hours back in your w

What would you do with 2 to 5 hours back in your week??

Here’s what I know. 👉🏻The small business owners that I work with are insanely talented, creative, and have a deep desire for impact (literally my favorite thing about them.)

And from the outside, they have it all together.

But they are still stressed, spinning all the plates in the air, and struggling to mentally clock out so that they can be present with their families.

I.E.: The invisible load. 🤯

It especially is heavy if you’re trying to grow your small business, figure out what to work on when you aren’t serving clients and customers, and actually honor your four day work week that you’ve been dreaming of so you can be present wit your family.

First, you don’t have to do anything more.

Second, let’s stop guessing on what we’re working on and actually measure information.

Then, from that information that we gather together, we can set tactical goals and priorities that feel that honor your capacity for this season of your life and business.

If you’ve been hanging out with me any amount of time, I am all about honoring your capacity. So, That’s exactly how I designed the Invisible Load audit. 🔥

If you are drowning in Q1 just the same as you were in Q4 - get off the Overwhelm Train.

DM me AUDIT.

Let’s free up your time so that you can have fun and feel creative in your business again.

#smallbusinessmoms #mompreneuer #womenownedbusinesses

You need boundaries babe. You need to stick to o

You need boundaries babe.

You need to stick to one thing, and go all in on it.

You have clarity, but you lack confidence.

Funnily enough, confidence and clarity come from taking action. Which is exactly what you’re not doing.

DM me clarity so we can put boundaries that work for you in place.

Let’s get to the root problem, and get you moving forward. 🥳

Do you ever feel stuck because you’re sitting on t

Do you ever feel stuck because you’re sitting on the couch, phone in hand, emails flooding your brain?

Today’s episode I break down mini habits that create calm mornings, better focus, and real momentum.

Hit play and share the one habit you’ll start tonight—what is it?

DM episode and I’ll send you the link!

Because that means I am creative and curious. Co

Because that means I am creative and curious.

Combine ideas with intentional planning? Well now that’s exactly where I can help you with all YOUR ideas.

Let’s collapse time.

DM me IDEAS.

I’ll give you one action step/decision you can make right now. 💥

Living intentionally as a mom is very important to

Living intentionally as a mom is very important to me.

👇Here’s how I do it during Valentine’s Day.

❤️I cut paper hearts out of construction paper stuffed in a drawer.
❤️I write 14 things that are based on her character.
❤️ I tape one heart to her door every morning starting Feb 1st.
❤️I only do it for 14 days until Valentine’s Day, and she knows that it’s me. I don’t make it like a secret Cupid fairy thing.

She loves to keep her paper hearts on her door all year round and it’s a fun and sweet way to show your kids how special they are, and what you notice about their character.

Let me know if you’re going to give it a try!

Someone is always watching your every move. When

Someone is always watching your every move.

When it’s quiet.
When “nothing is working.”
When no one engages.

When you know WHO you are showing up for, that is where your legacy shines and that’s where you lead.

Who do you show up for?

WALKING INT0 2026 LIKE…. heygoalsister 1. Inten

WALKING INT0 2026 LIKE….

heygoalsister

1. Intentional family time always.
2. Helping ambitious women step into their confident selves.
3. Helping women become more productive in a way that is unique to them.
4. Working on my mindset. Daily.
5. Taking aligned opportunities to become more VISIBLE.
6. Cooking foods mentioned in books I read. (This is a new found love language!)
7. Collecting moments rather than things.
8. Loving with joy.
9. More midday mom walks.
10. Helping high achieving women unlock their next identity shift so they can stop playing small.
11. Less worries about the algorithm and more fun.
12. Traveling.
13. Keeping women accountable to the version of themselves that says they want the goal.
14. Building connection on my podcast.
15. Collaborations > competition.
16. More day dates with my hubby.
17. Planting more flowers with my daughter.
18. More homemade bread.
19. Momentum with releasing what isn’t aligned.
20. Moving forward with fear rather than in spite of it.
21. Searching for gratitude daily.
22. Getting sleep.
23. Not attaching worth to how much is checked off my to-do list.
24. Being supportive.
25. Doing less to have more impact.
26. Helping women take ownership of the being a leader in their lives. 🔥

What does your 2026 intentions look like?

(In my mom era, so this was taken at the aquarium. 🤣 🤷🏼‍♀️

Do you have a thousand ideas and don’t know what t

Do you have a thousand ideas and don’t know what to work on first? Or next?

Are you wondering how to show up confidently in your business?

Are you thinking about another productivity hack so you can just gain momentum?

Do you wonder what you should call yourself as you are getting started in a new niche?

If you said yes to any of those questions, you are my people! Say hi in the comments and tag your business!

👋🏻

A few of my favorite things…. What you do every s

A few of my favorite things….

What you do every single day now determines who you become later.

Whatever you are aiming for, comes to you quicker when you show up for your future self right now.

What is your go to daily habit?

How exactly do you shape your life and business go

How exactly do you shape your life and business goals around one intention?

I talked about it on today’s episode.

DM me Pod for the link!

Want another productivity hack? How about do the

Want another productivity hack?

How about do the opposite of what you think!

👉🏻Unplug.
👉🏻Sit with your thoughts.
👉🏻Sleep.
👉🏻Breathe.
👉🏻Journal if that’s your jam.
👉🏻 Sit on the porch.

You’ll be surprised how much better you’ll feel.

You don’t have to earn your rest.

That to-do list? It NEVER ends.
Your business always needs you.
Your family always needs you. (Hold tight to these days!)

This is what self-leadership looks like and the conversations we have in Flourish.

How are you leading yourself today?

If another planner could fix this, it already woul

If another planner could fix this, it already would have. 🔥

You don’t need more productivity hacks. 👎🏻
You need commitment. ✅

As high achieving women with a deep desire to create meaningful impact, we have a ton of ideas.

💡 But jumping from idea to idea is actually slowing you down.

So I created a space for you to show up for yourself and go all in.

Support without a ton of Zoom calls you’ll never watch the replay on.

🌱Flourish is for you if you want focus + consistency.

Want in?

👇 DM me FLOURISH

Setting goals is easy. Sticking to them is the har

Setting goals is easy. Sticking to them is the hard part. 🎤

Most goals don’t fail because you’re unmotivated.

They fall apart because:
• you’re trying to do too many at once
• the goal looks good on paper but doesn’t feel true to you
• there’s no system for real life interruptions (because… life)

If you’ve already restarted your goals once this month, this is your sign.

On 1/22, I’m hosting a live online event: How to Set Goals That Actually Stick

I’m discussing how we can pick one focused direction and a way to stop the cycle of starting and stopping.

No hustle. No pressure. Just goals that work in your actual life.

Join me live on 1/22. DM for the link!

Are your goals vague, borrowed, or unrealistic? I

Are your goals vague, borrowed, or unrealistic?

If so, that’s why they feel heavy.

Setting goals that are aligned isn’t just coaching jargon.

Alignment simply means that you feel energized, excited, and hold the capacity to work on your goal.

You’re not waiting to feel motivated. You create motivation because you are in alignment with your passion project, personal, or business goal.

And to be honest? The simplest goals are always the easiest ones to make progress on.

Anything too complicated is a mental hurdle we have to jump- and we’re already making over 35,000 decisions A DAY!!!

If your goal feels heavy, send me a DM, and let’s chat through it.

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© 2026 | Alicia Ortman | Self Discovery Coach for Women I All Rights Reserved
Self Discovery Coach for Women I Podcaster I Author | Speaker I Self Leader Myrtle Beach South Carolina