Hey, I’m Alicia.

I’m a business coach for women entrepreneurs who know what they want next but are frustrated that they’re not doing it.

Maybe you want to host the retreat.

Launch the offer.

Write the book.

Start the podcast.

Speak on stages.

Grow your business in a way that gives you more freedom, not less.

You don’t need me to tell you to dream bigger.

You already have the dream.

My work is helping you understand what’s happening between wanting it and actually moving toward it.

Because sometimes the hardest part of business growth isn’t knowing what to do.

It’s making the decision and sticking with it.

WORK WITH ME

I Believe You Can Build a Bigger Business Without Sacrificing Your Life to Do It

I’m a wife, mom, business owner, coach, writer, runner, and someone who is endlessly curious about why we do the things we do.

My family and I live by the coast in South Carolina. We love traveling, exploring outside, collecting experiences, and Friday night pizza and movie nights.

And I really like my life. And I really value being present in it.

That matters to me.

I don’t want business growth at the expense of actually getting to live it.

And I don’t believe you should have to choose between the two either.

You’re allowed to want more for your business without wanting your business to consume more of you.

That belief is at the center of how I coach.

My Story Started With Wanting Something Different

One of the first big goals I remember setting was in third grade:

Go to college.

That probably sounds pretty ordinary.

For me, it wasn’t.

Growing up, college represented something bigger. It represented the possibility of creating a different life for myself.

And I did go to college.

But looking back, the most important thing wasn’t checking that goal off the list.

It was discovering that I could decide I wanted something different and start moving toward it.

That lesson has followed me for most of my life.

Then I Decided to Run 13.1 Miles

Years later, I was working full time, raising a toddler, and carrying an enormous amount of grief.

And somehow, in the middle of that season, I decided to run a half-marathon.

There was only one problem.

I wasn’t a runner.

On paper, my goal was simple: cross the finish line.

But somewhere in the process, that goal became about so much more than running.

I needed something that belonged to me.

I needed to see myself follow through.

I needed to discover what I was capable of becoming.

And I did.

That experience helped shape something I still believe deeply today:

It’s never just about the goal. It’s about who you become in pursuit of it.

Because pursuing something you really want has a way of bringing things to the surface.

Fear.

Self-doubt.

Old stories.

Other people’s expectations.

The temptation to quit.

The question of whether you really believe you’re capable of doing the thing you keep saying you want.

Those things don’t mean you’ve chosen the wrong goal.

Sometimes they’re simply part of becoming the woman who can hold what’s next.

At First, I Thought My Work Was About Goals and Accountability

When I entered the coaching world, I thought my work was pretty straightforward.

Set the goal.

Make the plan.

Stay accountable.

Follow through.

And yes, sometimes that’s exactly what someone needs.

But after coaching women business owners, facilitating groups and workshops, and doing this work in my own life and business, I became much more interested in another question:

What happens when a smart, capable woman already knows what to do…and she still isn’t doing it?

Because I kept seeing it.

Women with ideas they genuinely wanted to pursue.

Women who had already built successful businesses.

Women with the course sitting in Canva.

The event sitting in their Notes app.

The podcast they’ve talked about starting.

The decision they keep making and then second-guessing.

They don’t need someone to tell them they’re capable.

And they don’t necessarily need another strategy.

They need to understand what’s creating the friction between knowing and doing.

That’s the work I’m obsessed with.

I Know Business. And I Know the Human Behind It.

I’ve trained as a coach, coached women one-on-one and in groups, facilitated workshops and masterminds, spoken and taught in my local business community, hosted personal development experiences, and written about goal setting and growth.

But some of my most important education has happened sitting across from women and listening.

Listening to what they’re saying.

Listening to what they’re not saying.

And asking the question underneath the question.

Because I’ve learned something important:

The thing stopping you isn’t always the thing you think is stopping you.

What looks like a time-management problem might actually be a boundary you aren’t willing to set.

What looks like procrastination might be fear of being seen as a beginner again.

What looks like needing another strategy might actually be a decision you don’t trust yourself to make.

And what looks like an accountability problem might be that you haven’t understood why you keep talking yourself out of the thing you said you wanted.

That’s why I’m not interested in handing you a copy-and-paste formula for your business.

I’m interested in helping you uncover what’s actually happening so you can decide what you want to do about it.

What It’s Like to Work With Me

I’m curious.

I’m thoughtful.

I’m direct.

I listen for the hmmmms.

And I’m going to ask you a lot of questions.

I want to know what’s underneath the first answer you give me.

I really freakin’ believe in you.

I’ll listen, brainstorm, challenge you, celebrate with you, and occasionally point out when I hear you talking yourself right back out of the thing you told me you wanted.

But I’m not here to tell you what your business or your life should look like.

You get to decide what you want.

My job is to help you name what’s getting in the way, understand it, make a decision about what comes next, and coach you through the new layers that show up as you move.

Because growth has layers.

The thing we coach through in month one might not be the thing that surfaces in month two.

That’s part of pursuing something bigger.

And you don’t have to figure out every layer alone. I don’t want you spending any more time doing that.

A Few Things About Me Beyond Coaching

I’m a wife and mom to one pretty incredible girl.

We live by the coast in South Carolina.

Running has carried me through some of the biggest seasons of growth in my life.

I love writing, cooking, traveling, gardening, planning experiences, deep conversations, and bringing women together.

I’ll choose experiences over stuff almost every time.

I love a good question.

I believe personal growth can be meaningful without being miserable.

And I’d much rather sit around a table with a small group of women having a real conversation than work a room making small talk.

Connection matters to me.

It’s one of the reasons I love coaching so much.

But Enough About Me. What Do You Want?

Seriously.

Not what you should want.

Not what’s trending in your industry.

Not what someone on Instagram told you your next level is supposed to look like.

What do you want?

Maybe it’s the retreat.

The book.

The speaking opportunities.

The offer.

The podcast.

More clients.

More revenue.

Or a business that gives you enough space to actually go live the life you’ve been working so hard to create.

Now the harder question:

How long have you been saying you’re going to do it?

If you know what you want and you’re frustrated because you’re still not moving toward it, let’s talk about what’s actually going on.

Start with a free 20-minute Connection Call.

Bring me the thing you want and the thing you’re frustrated you’re not doing.

We’ll start there.

Then, you get to decide what’s next.

BOOK YOUR FREE CONNECTION CALL