How to Choose Your Word of the Year: An Easy Guide to Support Your Goals. The end of the year brings a few things for women in small business: holiday hustle and bustle, year-end reports, reflection and lessons on the current year’s goals, and envisioning the upcoming year. One fun and tactical practice you can implement is to determine a word of the year to support your upcoming year’s vision and core values. What Is a Word of the Year? Your Word of the Year is a word or phrase that sets an intention for the upcoming year. It typically …