Hey Friend! I’m Alicia Ortman, your Business and Mindset Coach for Women Entrepreneurs, and the founder of Hey, Goal Sister, LLC!

I am a wife and mother to our beautiful daughter. We live by the coast in sunny South Carolina. We love exploring in nature, traveling, collecting experiences, and Friday night pizza movie nights.

I am a Business and Mindset Coach for high-achieving women entrepreneurs.

I believe three powerful truths:

1. You can have big dreams and a life you enjoy now.
2. You don’t have to do it alone.
3. Clarity + accountability = more results, faster.

I coach women just like you — heart-led, driven, multi-passionate women entrepreneurs who are ready to:

• Finally break free from overwhelm, doing-all-the-things fatigue, and scattered priorities
• Get real about which goals actually move the needle (instead of chasing shiny ideas)
• Build a simple, tactical roadmap — with accountability — so progress happens

If you’ve ever felt:

• “I have a ton of ideas, but I don’t know what to do next”
• “I start strong, then fade out”
• “I’m stuck in isolation, trying to figure it all out myself”

You’re in the right place.

Overcomer
I started intentional goal setting at the worst possible time. I had a full-time retail job, a toddler, and was suffering immensely with grief. I set a goal to run a half-marathon with zero running experience. Turns out, I needed something for myself. That race, changed the course of my life. I love helping women learn that setting a goal is the cataylst to personal growth and fullfillment.

Because I’ve lived both sides:

• The girl juggling ten ideas, with zero structure, watching them fizzle out
• The coach who finally built systems, got support, and hit goals she once thought were “too far”

I know what it’s like to be brilliant and overwhelmed. To know what you should do — and then feel paralyzed. My mission is to skip you past the trap of hustling harder and instead coach you into smart, sustainable action.

What You Can Expect In Working With Me

• Sharp clarity — you’ll know exactly what to focus on
• Accountability with care (no shame, no guilt)
• A path that’s tailored to you, not a copy/paste plan
• Visible progress, month over month

What I Do:

I am the author of a goal setting workbook designed to help you uncover your personal growth and achieve your goals at your own pace. You can purchase my Goals and Growth Guide here!!

I am an accountability coach for women small business owners looking for accountability, a manageable plan for your business and personal goals.

I host in person lunch and learn workshops with Small Business Moms community bi-weekly. We discuss business planning, strategy sessions, keyword research, content pillars, and of course, self-care and time management habits.

I assist with coaching the trainging team at Black Dog Running Co. here in Myrtle Beach! I assist Coach Diane and Team Black Dog with mindset, habits, routine, affirmations, and setting SMART goals.

My first published article in Sasee Magazine, located right here in Horry County!

I host online workshops such as annual and quarterly goal planning, calendar audits, vision boards, and also include personal growth challenges as well.

I offer women’s personal growth bookclub as well!

Lastly, I host Masterminds for women in small business. Working on your professional goals can be a slog sometimes. I believe being supported with your goals provides accountability and builds a lasting foundation for community.

Apply here for a free 30 minute discovery call for 1:1 coaching.

More About My Story

I set my first goal when I was in third grade, “to go to college.” And that may not seem like anything out of the ordinary, but to me, that was my ticket to changing my life. That goal became my guide as I navigated life to adulthood. As it turns out, I did go to college, but I wouldn’t say that was the “thing” that changed my life.

Setting goals and changing pieces of yourself is hard and often lonely. That was the journey I went on when I became a mother, finally, after being told it wasn’t going to happen for me. Compounding grief, a season of change, and newly motherhood, I was searching for that “thing” that would help me feel balanced and living in my potentional.

So I set a goal in 2019, and the rest they say is history. I went through a long season of unlearning, therapy, and true growth. I had a vision while I was on a run to share with others what I had learned on my own. I felt deeply that other women were figuring things out on their own too.

After many conversations, courses, podcasts, books, conferences, webinars, etc. I was ready to pursue my calling and enter the world of coaching. I launched my business, and now I am here, waiting to help you gain clarity with your goals, break down barriers that pop up, get a personalized roadmap for your professional goals, encourage you, challenge you, and hold you accountable.

I really love coaching, but I love the connection and community that coaching brings to my life. Knowing that you are really not alone in your journey towards fulfillment, is everything, and makes the difference that can take your dream to an accomplished goal.

Let’s Work Together:

Your Next Move

If you’re done being stuck, it’s time to get unstuck:

• Grab my Free Clarity + Action Jumpstart Guide Here.
• Or better yet — let’s chat to see if 1:1 coaching or a group program is your next best step.

Because here’s the truth: nothing changes until action happens. And I’m here to push you—with heart, honestly, and a little bossy fire.

Let’s make your goals real together.

Looking for a workshop for your small business? Email heygoalsister@gmail.com

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